Marni’s World Is Blissfully Colorful in SS24 Vol. 1 Campaign

It’s no secret that Francesco Risso’s Marni is not afraid of color – growing immensely in popularity over the past few years alongside taking its brand across the world with back-to-back destination fashion shows. As such, the Milan-based brand has been one both exciting to watch and wear. The brand has now revealed its new campaign for volume 1 of the Spring/Summer 2024 season – furthering its attention to color and captivating style.

This past September, Marni took to Paris to reveal its SS24 collection, which also marked its debut show in the French city. Full of stripes, color and a fusion of sleek and dramatic silhouettes, the collection revealed not just the far-reaching extent of the Marni universe, but how it’s able to do so in attractively wearable, yet exciting forms.

The new campaign for volume 1 captures that same vitality. Whether it be dressing, suiting, outerwear, knitwear or even something as simple as a t-shirt, the garments are livened through layers of bold hues and eye-catching design details. Highlights take form in cool-hued pinstripe sitting, draped dresses, color-blocked knitwear and printed coordinating sets.

Take a look at the new campaign in the gallery above. The new SS24 offerings from Marni are set to drop leading up to the spring season.

Elsewhere in fashion, Casablanca’s Pre-Spring 2024 campaign says lights, camera, action!

Click here to view full gallery at Hypebeast

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