Valentino Is Painting the World Pink With the Unveiling of Its PP Installations Around the World

Valentino is taking over major cities around the globe, by injecting its official Pink PP color with a series of installations.

For its Fall/Winter 2022 collection, the Italian brand led by Pier Paolo Piccioli, shocked the world with an all-pink showcase. The color, now most commonly known as Valentino Pink PP, will be showcased across the world ahead of its Fall 2023 “Pink PP” collection. The physical activations are hitting major cities across the world, taking over many wholesale retailers this September including collaborations with Selfridges in London, Antonia in Milan and Saks Fifth Avenue and Hypebeast’s very own HBX in New York.

Additional activations include wrapping the Valentino store on Rue St. Honoré in Paris with the pink treatment, as well as adorning London’s famous buses and phonebooths in the same color. Valentino continues to paint the world pink in key iconic locations like Aranya, the coastal city of Qinhuangdao in China. From September 21 to 23, those in the Seoul area will see the collection presented at the Seoul Wave Art Center, in the middle of the famed Han River.

Look out for the activations from Valentino arriving later this month around the world.

In other fashion news, Awake NY’s founder discusses his new partnership with UPS.

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