Dedicated to The North Face x Gucci’s “Chapter 2” collection, the titan team has officially launched its unique series of Gucci “Pop-Ups,” replete with newly added and reimagined styles from TNF’s iconic ‘90s vault.
This second drop – from within the second collection – is aligned with the collaborative theme of exploration, self-discovery and self-expression, with items comprising added ready-to-wear, accessories, luggage and shoes. Highlights of the exclusive capsule include an oversized mountainscape-print coat, a black puffer vest with checkerboard-print GG overlay, a red-and-blue hooded tracksuit with contrasting elbow and knee paneling and a variety of small handbags.
Moreover, the aesthetic mashup of Gucci’s ‘70s flare with TNF’s ‘90s attire makes for a unique shopping experience for in-store activations. The Gucci “Pop-Ups” will encompass LED lighting, mirrored glass and simulated glacier landscapes that bolster the ideology of both the collection and the campaign. Shoppers can experience the pop-ups nationwide, at Gucci’s New York store on 5th Avenue, Aspen’s Galena Street, Chicago’s Michigan Avenue, and Toronto’s Bloor Street locations.
The ‘90s Icons collection items are all now available to purchase on Gucci’s website.
In other Gucci news, Superplastic is dropping a new NFT collab series with the brand.
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