Daniel Lee‘s Burberry debut was a knock-out, concluding London Fashion Week with a Fall/Winter 2023 collection that was refreshing, youthful, and yet still honored the traditions and British codes of the House. Now, the newly-appointed Creative Director broadens his vision with a new campaign, tapping Georgia May Jagger and the South Korean, Tottenham Hotspur-signed footballer Son Heung-min to star as the latest Burberry faces.
Captured by Tyrone Lebon, we find the two modeling emblematic garments such as a Burberry gabardine trench coat and a classic Burberry Check shirt. Complementing this, a corgi has been pictured to further expand what the brand is calling “Burberry Creative Expression by Daniel Lee,” as are roses.
Roses, which are of course rooted deeply in British traditions, frequented the runway show time and time again. For Lee, the rose was a way of adding elegance to pieces like tracksuits or highlighting the undulating folds and flowing nature of wrap dresses, trenches and more.
To complete his rebrand, Lee ensures that the Burberry logo and Equestrian Knight Design have been placed on all pictures with great effect. Take a look at the Burberry campaign above.
Elsewhere, take a look at the FW23-24 collection from Andreas Kronthaler for Vivienne Westwood.
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