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It seems Jennifer Lopez fell in love with Italian lingerie during her honeymoon last summer.
The multi-hyphenate is the new global ambassador for Intimissimi, and a selection of “J.Lo’s Picks” are now available to shop on the label’s website
“This past year, while I was traveling in Italy, I discovered a new lingerie brand made with gorgeous fabrics and colorful silks and delicate lace,” Lopez, 53, says in a video announcing the launch.
The star squeezed in plenty of retail therapy during her post-wedding trip to Europe with Ben husband Affleck in 2022, as the pair were spotted browsing several stores.
Lopez’s favorites from Intimissimi fittingly include a slew of honeymoon-worthy styles, including colorful, Positano-inspired pieces like the Pretty Flowers Sofia Balconette Bra ($69) and matching Brazilian ($18) — both of which are available in nine shades including her bright fuchsia version.
For the drop’s steamy campaign, she paired them with the same Silk Kimono ($159) she’s previously worn in both white and black.
Pretty Flowers Sofia Balconette Bra ($69)
It seems she’s ready for spring, as the styles in her shop include plenty of other delicate florals, ranging from sexy styles like the Pretty Flowers Lara Triangle Bra ($69), Gioa Super Push-up Bra ($69) and matching Brazilian ($18) to cozy pajama separates like the Full Length Cuffed Modal Pants ($39).
While she stuck with matching sets throughout the shoot, there’s also a selection of Lopez-approved one-pieces, including the Pretty Flowers Tulle and Lace Bodysuit ($59) and sheer Pretty Flowers Babydoll ($65).
And if you’re looking for something more covered up, Lopez has you covered with the Silk Satin Pajama Pants ($119) and Long Sleeve Silk Shirt ($139).
Mannish-Cut Jacket in Silk Satin ($139)
“I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong,” the “Marry Me” actress said in a press release.
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It’s far from the first time Lopez has posed in the brand’s wares, as she previously prepared for Valentine’s Day in bright blue lingerie from the label: the Steal the Show Balconette Bra ($69) and matching Steal the Show High Rise Brazilian ($15).
After tying the knot with Affleck, she also showed off her “Mrs.” necklace while wearing Intimissimi PJs.
She gave fans a peek at a more permanent tribute to Affleck this time around, as her new tattoo dedicated to the actor was visible in several shots.
Below, shop a selection of additional styles from Lopez’s picks:
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