It’s been five long years since Rihanna’s last Fenty x Puma drop — but at long last, the collaboration’s back.
Rihanna released her first style with the athletic brand since 2017 on Friday morning: the Fenty x Puma Avanti C Sneaker (from $160), which comes in men’s, women’s and children’s sizes in black, white and silver.
The athletic shoe features a classic silhouette inspired by Puma’s archives, which Rihanna told Vogue are “incredible” to dig through.
“There is so much history and legacy here, and I wanted to honor that by paying tribute to the Avanti,” she added of the fresh footwear, which fuses elements of the brand’s classic Easy Rider and King — the latter of which Brazilian football player Pelé “played in and made very famous.”
Fenty x Puma Avanti C Women’s Sneaker ($170)
While it’s hardly her first time designing shoes for the label — her Puma design debut in 2015 kicked off with kicks — the mother of two made sure the whole family was included this time with pint-sized offerings: the Fenty x Puma Avanti C Little Kids’ Sneaker ($95) and the Avanti C Toddlers’ Sneaker ($80).
“This time around, we expanded our creations to kids, ’cause I selfishly want my boys in everything their dad and I wear or design,” said the star, who welcomed her second baby with A$AP Rocky in August.
Perhaps it’s only a matter of time before her rapper beau steps out in the Fenty x Puma Avanti C Men’s Sneaker ($160), too. After all, the couple frequently support one another’s business endeavors; prior to welcoming their fashionable firstborn RZA, the Bad Gal stepped out wearing Rocky’s Amina Muaddi collaboration, while he modeled in her Fenty Skin campaign.
Fenty x Puma Avanti C Men’s Sneaker ($160)
And while it remains to be seen whether the “Love on the Brain” singer has new music on the brain for 2024, one thing’s for sure: There’s more Fenty x Puma on the horizon.
A second Avanti drop is scheduled for this fall, per Vogue, in addition to more product launches in the future.
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