PUMA Taps NOAH for Three Made-in-Japan Clyde Sneakers

After partnering with Lavenham on a line of contemporary quilted outerwear, NYC-based imprint NOAH has joined forces with PUMA for a collaborative range of the German sportswear label’s famous Clyde sneakers. The collection, made in Japan, spotlights the path-forging evolution of Japanese craftsmanship — specifically, its “equal embrace of centuries-old heritage and innovative modernity,” according to the official preview — on three new sneakers.

Across the lineup, the silhouette’s upper is composed of a material made by Japan’s only expert tannery specialized in Suede leather, and its color dye is crafted through age-old (and painstakingly long) processes. The crossover Clydes feature gold-foiled iconography, a dual-stamped tongue and white soles, letting vivid suedes, in Brown/Green, Blue/Yellow and Green/Blue colorways, prevail.

Celebrating its 50th anniversary this year, the PUMA Clyde has proved itself as a timeless sneaker among fashion and sports alike. In the ’70s, basketball player Walt “Clyde” Frazier, who was famous for both his on-the-court moves and his signature off-the-court style, approached PUMA for a custom pair of Suedes. At the time, the brand rearranged the original shoe’s construction with a lighter and wider shape, stamped the athlete’s name on its side and called it the official Clyde sneaker.

The NOAH x PUMA Clyde collection will be available on Thursday, March 16, beginning at 11 a.m. ET. Take a look at the collaboration in the gallery above.

In more footwear news, Yuto Horigome is getting his own Nike SB Dunk Low collaboration.

Click here to view full gallery at Hypebeast