Last month, Korean boyband NCT 127 joined the PUMA family as ambassador for Asia Pacific, fronting the revitalized Slipstream sneaker in their first campaign. Ahead of the collection’s launch in the region, the sportswear giant takes fans behind-the-scenes with candid shots of the K-Pop group as they are focused during filming or hanging out on set.
The Slipstream campaign by PUMA and NCT 127 features styles and themes that recall the retro street vibes of the 1980s. Graffiti, basketball, vintage cars and street shops are used to evoke the era, with NCT 127 members sporting athletic apparel like the iconic T7 tracksuits, sweatshirts, and, of course, the star Slipstream sneaker in white and black colorway. NCT 127’s playful and outgoing personalities are put on display in these backstage photos, perfectly adding to the mood of the campaign.
More behind-the-scenes images and videos can be found on PUMA’s official Instagram account.
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The PUMA Slipstream collection will be released in Singapore on September 15, and is available online, in stores and at select retailers. An exclusive PUMA x NCT 127 photocard set will also be given away with every purchase of designated Slipstream models (while stocks last).
In other PUMA news, the sporting brand leaps into the Metaverse with its first digital experience.
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