Continuing its proud partnership with the Los Angeles Rams, PacSun has now marked its third annual sponsorship with $2 million USD in total product donations. The ongoing partnership between the American retail clothing brand and NFL team has resulted in powerful community impact support through innovative home game day activations, fan and team engagement, and influencer initiatives.
For the 2022 season, PacSun and Rams have set their sights on combating a common challenge faced by public schools, chronic absenteeism. Donating $1 million USD in products for the second year in a row, the retailer has delivered new, clean clothing to students in L.A. through local programs, for a total donation of $2 million USD. The initiative started last year, has now benefitted over 20,000 students, outfitting them with two items each.
“The positive influence the Rams have on the Los Angeles community and beyond is so powerful and seen through the organization’s effective charity initiatives towards local youth, a community that we’ve built our brand around. We are tremendously grateful for our relationship with the Rams and look forward to our ongoing partnership, especially coming off such a momentum season and championship win last year,” said Brieane Olson, President of PacSun.
“We’re very excited to once again partner with Pacsun, a brand with such strong LA roots,” said Los Angeles Rams Chief Commercial Officer Jen Prince. “We take extra pride in renewed collaborations that continue to touch multiple shared objectives in reaching the community & activating local pride. Pacsun has been an amazing partner for two seasons now and we can’t wait to see fan reactions to this new gameday activation at the Rams House.”
Additionally, Pacsun and the Rams have launched digital and IRL experiences, spread through the Rams mobile app and social channels, the “Our Look, Your Look presented by PacSun” showcases specific regular season home game uniforms and inspired PacSun Rams-themed outfits. PacSun will also be onsite at SoFi Stadium to surprise fans with apparel packs based on the inspired looks starting this week and continuing throughout the season.
Follow PacSun and the Los Angeles Rams on social media for exclusive inside looks, live updates, and additional news.
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