MITHRIDATE SS24 Brought East Asian Culture to London

Chinese-born designer Demon Zhang consistently rebels in masterful craftsmanship, building MITHRIDATE on pillars of innovation, sustainability, and supreme quality. MITHRIDATE set a relaxing stage for its London Fashion Week showcase, guiding guests to the outdoor gardens of St Cyprian’s Church.

London’s unmistakable sunny skies were packed with calming music and soothing scents, priming its viewers for a marvelous spectacle. Zhang’s Asian heritage was apparent in every look dipped in delicate teal hues. The Spring/Summer 2024 collection was intricate in nature, using fragile fabrics that blew against the wind. Men and women walked around expertly staged grasslands in ornamented garments that oozed with East Asian flair, overwhelmed by cultural jewelry that rattled at every step.

Asymmetrical shirting was frayed at the edges, paired with shimmering bottoms that reflected the beaming sun. Illustrative florals bloomed on lightweight dresses and gold-trimmed tunics, while paint-splattered boiler suits donned tassled chains and embroidered decor. Handmade lace co-ords revealed the skin beneath, followed by enlarged coats with a royal breeze. The previous dragged against bare ground with pastel-colored ruffled tule, contrasted by dim-lit versions with angelic feathers. Denim ensembles came bleached and destroyed, completing the collection with a sensibly rebellious feel.

Take a closer look at MITHRDIATE’s SS24 collection in the gallery above, and stay tuned for more London Fashion Week content on Hypebeast.

In other fashion week news, Stefan Cooke Dives Into the Deep Blue Sea for SS24.

Click here to view full gallery at Hypebeast

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