Jo Sindle and Kyle Stewart‘s beloved London-based store Goodhood is known for carrying some of the best labels around, and now it is set to stock another new brand — Goodhood Worldwide. While it has previously offered Goods by Goodhood, offering everything from classic white T-shirts to its take on the iconic curb chain necklace, and the store has also played a major role in many collaborations with the likes of Vans, Stepney Workers Club, Dr. Martens, adidas Originals and so many more, Goodhood itself has never really ventured into creating a fully-developed clothing collection. Until now.
Goodhood Worldwide focuses on everything that makes Goodhood such a pleasant shopping experience, and that is quite simply the good family vibes. As the brand puts it, “The ethos is simple — for the enjoyment of everyone,” and its choice selection of garments are sure to please one and all.
T-shirts are available in abundance, ranging from a graphic of two friends holding hands alongside the statement “Thank you for being my friend,” to another bearing the word “Psychonaught.” A particular standout is the “Welcome to Infinity” mushroom psychedelia tee, and the complimenting “Always Smiling” rainbow tie-die tee. Elsewhere, a “Sapian” crewneck and a more simplistic Goodhood-branded array of staples are also on offer.
Take a look at Goodhood’s Goodhood Worldwide clothing collection above, and shop the collection in-store or online now.
ICYMI, here is everything dropping at HBX Archives this week.
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