FRANCHISE started out covering the overlooked aspects of basketball culture. Since then, the magazine has added a gallery, record label and a clothing component to reflect the mind and interests of founder Justin Montag and his fellow partners. Having recently put out the latest issue of the mag, the gallery is currently playing host to a new solo exhibition of charcoal portraits by Chicago artist Runsy.
To complement the art on view, FRANCHISE has released an apparel collection primed for the sunnier months ahead. The drop comprises of vibrant and boxy fits inspired by rave flyers and electronic music covers from Jason Wright, Jake Zielinski, Justin Montag, Sunny Maher and Stuart Maingot.
Accompanying the tees ($60 USD), longsleeve ($70 USD) and hoody ($140 USD), the capsule also features a selection of hats with various logo flips of the FRANCHISE wordmark. Those in the LA area, Plata o Plomo by Runsy will be on view until March 18.
Elsewhere, The North Face’s NSE line explores inner forest raves with its new collection.
FRANCHISE
977 Chung King Rd
Los Angeles, CA 90012
Click here to view full gallery at Hypebeast
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