EYTYS Turns Up the Heat In Seductive SS23 Denim Campaign, “LOVE AND POISON”

Few brands have transformed like EYTYS. Founded in Stockholm in 2013, it came to market with a handful of signature footwear styles, but by 2019, it developed itself into becoming a fully-fledged label providing ready-to-wear pieces designed for all. One of the leading items from its ever-growing clothing catalog is the Benz, a pair of jeans that have a chokehold on the IYKYK fashion crowd, and soon, beyond.

EYTYS aims to spread the word with its new Spring/Summer 2023 denim campaign, “LOVE AND POISON.” It tells the story of Miles, Mary and Olivia, three EYTYS muses who find themselves in a bit of a love triangle. Miles, for example, is described as being hot for his “effortless look — baggy jeans, slim white leather sneakers and a white T-shirt with a print saying ‘Eurotrash’ on the chest. Had he even been to Europe?”.

Likewise, the three are all seen wearing the Benz jean — some in a brutalist-inspired gray tone, others in classic shades of light and darker blue. Another is in cream with blue tie-dyed elements stained into the legs, while faux leather iterations also make an appearance.

As for the protagonists, they end up playing a game of Truth or Dare? before realizing that they might have to spend the night together, as a three, alone.

The full story can be found online and via EYTYS’ Instagram, while the jeans and lookbook in question can be seen above, as well as purchased in-store and online now.

In other news, check out Bottega Veneta’s updated leather essentials.

Click here to view full gallery at Hypebeast

Please follow and like us:
Visit Us
Follow Me
Follow by Email

About Post Author

This article was originally published on this site