Crossover collaborations between high-fashion labels and sportswear imprints have served as opportunities for both parties to dive into each other’s audiences and merge signature design languages. Nearly every major sportswear brand under the sun has been participating in the conversation, but one could argue that the ongoing adidas x Gucci initiatives continue to get better with time. The duo is set to deliver more offerings this season as it has just officially unveiled its Spring/Summer 2023 collection.
Whether you’re going for a chic festival look, need accessories for your next paradise getaway or simply need playful garments for your warm weather street style, the Italian luxury imprint and the German athletics company got you covered. Standouts from the assemblage include a pink nylon quarter zip that comes with co-branded hits and matching shorts, full monogram green tracksuit, matching blue velour jacket and pants and a range of graphic adidas x Gucci graphic tees. On the accessories side, they’ve prepared a range of pattern-heavy bucket hats and handbags along with elevated baseball caps.
11 new footwear styles have been prepared in this crossover capsule. The adidas Gazelle returns in four new styles including gray, black, blue and green colorways, all of which have been upgraded with Gucci‘s signature monogram pattern. Gucci also lends its touch to the adidas ZX 8000 and reinterprets it in four iterations, one of which hearkens back to the silhouette’s OG “Aqua” variation. Rounding out the collection is a trio of semi-chunky slides that come in black/white, brown and translucent makeups.
Check out the full collection above and expect Gucci and adidas to start rolling these products out in the coming weeks.
For other news, a Parley x adidas ZX 8000 “Green Oxide” colorway has been revealed.
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